The Grooming Your Dog Would Choose, If The Choosing Were Up To Them.

A grooming club for dogs.

WE KNOW HOW THAT SOUNDS, BUT THERE'S A REAL REASON WE BUILT IT.

A person holding a brown curly-haired dog with its tongue out. The person is wearing a green jacket and a white shirt.

Here's the part that nobody says out loud.

Grooming day is one of the most stressful days in your dog's week. You drop them somewhere unfamiliar, hand them to someone they've never met, and drive away feeling a little guilty. For years the industry built rooms that suited the salon, not the dog, and quietly decided that was fine. We didn't. So we started from the opposite end, with the dog in front of us and the person who loves them.

Here's the part that nobody says out loud.

Grooming day is one of the most stressful days in your dog's week. You drop them somewhere unfamiliar, hand them to someone they've never met, and drive away feeling a little guilty. For years the industry built rooms that suited the salon, not the dog, and quietly decided that was fine. We didn't. So we started from the opposite end, with the dog in front of us and the person who loves them.

A person holding a brown curly-haired dog with its tongue out, wearing a green jacket.

Your dog should have a person.

One groomer who's actually theirs, the same hands at every visit, who learns their name, their coat and exactly how they feel about the dryer. The way you have a hairdresser you trust.

And then there's the cage. We don't have one, and we never will. A dog who's already nervous shouldn't spend their day in a box, so here they don't. They stay with their person, start to finish, in a room with warm light and space to breathe instead of a fluorescent hum and a production line.

None of it is complicated. It has simply, rarely, been done properly.

A person showering a small dog in a green plastic tub. The dog, which has wet brown and black fur, looks upwards with a calm expression. Water is dripping from a handheld showerhead.

The coffee is for you. The puppachino is for them. Hospitality-led, welfare-driven grooming for everyone to enjoy.

Front Image

Always one-on-one.

We text when they're ready.
No waiting room. No watching the clock.
Drop them, get on with your day,
and come back to a dog who is having
a better morning than you!

Front Image

The coffee is for you. On us!

Properly made, not a pod.
The kind you'd turn up early for.

Front Image

The puppachino is for them.

A small, faintly ridiculous cup of their own.
They've come to excpect it.
We're happy to oblige.

100%

Crate-free, Fear-free.

( and just self-aware enough to know that a boutique grooming club for dogs is gloriously over the top )
NO CAGES ON THE PREMISES. NOT NOW, NOT EVER.

One Hundred Percent

Crate-free, Fear-free.

( and just self-aware enough to know that a boutique grooming club for dogs is gloriously over the top )
NOT NOW, NOT EVER.
NO CAGES ON THE PREMISES.

Your dog will be known here. That's the whole job.

I spent years building grooming salons in the UK, and kept running into the same thing: a real craft treated like a hobby. So I built places that took it seriously instead, for the dogs, the people who love them and the groomers themselves. They worked.

Shaggy is me bringing that to Austin, and meaning every word of it. Your dog will be known here. That's the whole job.

Joel Swan, FOUNDER

Be the first

To show our gratitude for all your support

Our Founding 100 (the first 100 clients to join the waitlist) will earn 25% off their first visit, as well as a few surprises we would rather not spoil…

Act fast to claim your spot! See y’all soon.

Answering any questions you may have.

Shaggy. The grooming your dog would choose, if the choosing were up to them.